Impressions
UGC campaigns for category winners

Billions of impressions.
From creators, not ad spend.

Impressions sources, produces, and scales creator-led campaigns across TikTok, Instagram, Facebook, X, and LinkedIn — the playbook the fastest-growing startups use to win their category.

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Maya Chen

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Why UGC

The fastest-growing startups spend up to $2M/month on UGC — 5x their paid ad budget.

Lovable. Granola. Winning a category now requires billions of impressions, and creator content is the cheapest, fastest way to get there. Here's why it works.

01

Lowest-cost impressions in the market

Creator content beats paid social on CPM and watch time — and you keep the assets to run as ads.

02

A creative lab for paid

Every post is a live test. The top 5% becomes your next whitelisted ad, at a fraction of the production cost.

03

Awareness that pays for itself

Conversion-oriented hooks turn brand campaigns into performance — no separate budget line required.

04

Scales to $1–5M / month

We run creator programs that scale with you. The fastest-growing startups are running hundreds of pieces of content a month.

Monthly creator spend we scale to
$1–5M
Paid ad budget on UGC at top startups
5x
Pieces of content shipped monthly
100s

Services

A full-funnel UGC partner, not a marketplace.

We don't hand you a list of creators and disappear. Impressions runs the campaign end to end.

01

Creator sourcing & casting

We vet creators against your ICP and brand voice — not follower counts. Every roster is hand-built.

02

Creative strategy

Hooks, angles, and content frameworks engineered to convert — tested against your funnel, not vibes.

03

Production & iteration

We brief, ship, and iterate weekly across TikTok, Reels, and Shorts so the best content compounds fast.

04

Measurement & scaling

Attribute what works, kill what doesn't, and pour fuel on the creators and hooks that move the business.

Selected work

Campaigns that ship, numbers that scale.

Three recent programs — the metrics below are representative and can be swapped with your live dashboard numbers.

01AI copywriting platform

copy.ai

Built a 180-creator roster targeting founders and marketers, and programmed a weekly content cadence across TikTok and Shorts.

Views in 90 days
12M+
Creators activated
180
ROAS on paid UGC
4.2x
02Series A consumer startup

Stealth

Launched from zero with a creator-led GTM motion — sourced, briefed, and shipped 200+ pieces of content in the launch window.

Launch impressions
8.5M
Creators in 60 days
50+
Follower → signup
22%
03AI app builder

Bolt.new

Ran a developer-native UGC program across TikTok and YouTube Shorts — creators demoing real builds, not talking-head ads.

Views in 120 days
20M+
Creator partners
240
CTR vs. paid social
3.8x

Process

From kickoff to first content in ~14 days.

Opinionated, fast, and transparent. You'll always know what's shipping, what's working, and what's next.

  1. 01

    Strategy call

    We map your ICP, funnel, and what good looks like. You walk away with a 30-day campaign plan whether you hire us or not.

  2. 02

    Cast the roster

    We source, vet, and brief creators aligned to your brand voice — typically 20–50 in the first month.

  3. 03

    Ship content weekly

    New hooks, angles, and formats every week. We manage briefs, approvals, usage rights, and delivery.

  4. 04

    Double down on what works

    Weekly attribution review. We scale the creators and hooks that drive results and retire what doesn't.

Words from operators

What our clients actually say.

Impressions is the only creator partner that actually talks like an in-house team. They shipped more content in 30 days than our prior agency did in six months.
Head of Growth
copy.ai
They sourced creators nobody else could find and turned UGC into our most efficient acquisition channel. Full stop.
Founder
Stealth
The team understands developer audiences. That's rare. The content felt native — not like an ad pretending to be one.
VP Marketing
Bolt.new

FAQ

Questions we get on every call.

Who do you work with?

Brands that need billions of impressions on social — teams trying to win their category, not dabble in it.

How fast can we launch?

Typical timeline is ~14 days from kickoff to first content live. Strategy in week one, casting in parallel, first creator deliverables by the end of week two.

Do you source the creators, or do we?

We do. Sourcing, vetting, briefing, contracts, and usage rights are all handled by Impressions. You review the shortlist and approve final casts.

Which platforms do you run campaigns on?

TikTok, Instagram, Facebook, X, and LinkedIn. Creative strategy drives the platform mix — not the other way around.

How is pricing structured?

Retainer-based, scaling with total creator spend. Our clients typically run $1–5M/month in creator spend at the high end; the retainer scales alongside it. Full breakdown on the first call.

How do you measure results?

Against your campaign objectives — usually CPM and conversion-oriented. We build a shared dashboard and run weekly attribution with your team.

Ready to turn creators into your growth engine?

30 minutes. We'll map your funnel, pressure-test the plan, and show you what the first 30 days of Impressions looks like.